Most notably, a trend we've seen gain momentum through 2020  is sustainably produced swimwear. More swim labels are launching as entirely sustainably and ethically produced than ever before. The sustainability 'trend' is one we anticipate will become the norm over the next few years.

Everybody is beach body

The amount of model diversity, we saw model of all shapes, sizes, ages and colors on the Miami Swim runway show. Expanding size ranges for a more inclusive offer.

Creative Cutout

One-piece swimsuits have come to prove that they can be just as sexy and more interesting that bikinis this year. Enter, the cut-out swimsuit.


An ideal layering piece for on-and off beach styling, this feminine and sporty all in one piece can be worn as RTW and causal layering pieces.

Asymmetric Bikini

Asymmetric top ideal layering piece, picked up for urban styling. This style is the perfect addition to the core fashion range.

Spaghetti Straps

Fine spaghetti straps return as a key update, working into feminine looks and continuing the popularity of 1990s minimalism.

Tie knots

knotted details continue to uptick, going hand in hand with the popularity of volume silhouettes and the return to minimalism reinterpreted in a soft comfortable look. Knotting is an easy add-on to existing bestseller styles and can update either bikinis or one-pieces.


High-cut swimsuit and bottom s are making a definitive comeback for Youth market, this cut was primarily at its height in the '90's but is storming its way into SS21 swimwear trend.


Youthful Athluxe silhouette transitioning from beach to gym that can be worn in multiple contexts will become the new norm. These styles will work well with color blocking references.

Wire Play

Exposed wire is a key trends for Lingerie for couple of season, now move into swim and provide nice plunge silhouette, it is modern and seductive.

Flirty Ruffles

We don’t usually associate lush fabrics and voluminous shapes with swimwear, but those fuller ruffle and exaggerated proportions will appeal for the summer 2021 swimwear trends. There were also some smaller ruffles, used to embellish all different kinds of swimsuit parts. Asymmetric Ruffle proportions bring modern and newness.

Beach to Club

Voluminous sleeves, which continue to be a womenswear staple throughout SS21, will develop through to swim. this feminine style provides the option to be paired with other wardrobe pieces and cater to those seeking multi-wear garments.

Side Focus

Reposition swim detail at side panel for core fashion basic update.

Square Neck

Attention, fashion lovers there's new neckline in town, this hottest silhouette is trending this season.


Credit for the content and image to HLC website.

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