News / trends

Wishing you a Very Delicious Thanksgiving Feast at the Beach!

Wishing you a Very Delicious Thanksgiving Feast at the Beach!

We’re thankful for wonderful customers like you this Thanksgiving. Our team has really enjoyed serving you, and we wanted to share our heartfelt appreciation. Thank you for supporting our small business through the trials of 2020. Our gratitude goes out to you and your family. Thank you for your business and your loyalty! We wish you a very Happy Thanksgiving!
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Beaches on the Gulf Coast

Beaches on the Gulf Coast

Florida's beaches along the Gulf of Mexico feature peaceful waters, white sands, and off-the-beaten path destinations for natural beach lovers...
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The Most Exciting Swim Trends for 2021

The Most Exciting Swim Trends for 2021

Explore this research and discover the latest and hottest trend for next season...
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16 Swim Workouts For Every Level And Goal

16 Swim Workouts For Every Level And Goal

Swimming is one of the best workouts to dive into if you want to kick up both your cardio and strength training...
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Five Post-Sun Skin-Care Tips

Five Post-Sun Skin-Care Tips

Whether you’re spending time walking outside in the park or swimming at the beach or pool, harmful UVA and UVB rays from the sun can have an impact on your skin...
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All The Different Swimsuit Types And Styles That Exist, In Case You Didn't Know!

All The Different Swimsuit Types And Styles That Exist, In Case You Didn't Know!

Swimsuit shopping is tricky... Online shopping has the potential risk-factor of buying something sketchy, and it's equally as frustrating to try on bikinis in an unflattering fitting-room mirror...
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Swimwear 101: How to Care for Your Swimsuits

Swimwear 101: How to Care for Your Swimsuits

Finding the right swimwear can be tricky! it needs to be functional and fit in a way that makes you look and feel good. So when you've found a piece you love, it's important to invest in proper care techniques to make sure your seaside ensemble is beach-ready for this season and the next. Here are our tips to clean and preserve your swimsuit so you can focus on nailing that tan.

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50 Fun Summer Bucket List Ideas for 2020

50 Fun Summer Bucket List Ideas for 2020

Welcome, Summer! Are you ready for your most adventurous, fun summer no matter the pandemic and lockdowns? Here are summer bucket list ideas for you to accomplish this year! 

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The Swimwear Trends You’re Sure to Spot Anywhere This Summer

The Swimwear Trends You’re Sure to Spot Anywhere This Summer

Whether you desperately need a tropical vacation or just want to start packing for that beach coming up, the 2020 swimwear trends are here to keep you right on track. Finding the perfect swimsuit is difficult, but knowing the trends can help you to decide what style you might want to try this year.
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Miami Swim Week by FWO

Official Miami Swim Week Schedule

Miami Swim Week is the largest swim and resort wear event on a global scale, combining a market week with runway shows. The models, fashion designers, and jet setters descend upon South Beach for a week of shows, events & after-partying until the sun rises.
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Women's Swimsuits Trends

Swimsuit Trends to Invest In in 2020

If you care about fashion, or just like to be in the know, the time to plan your 2020 swimwear is now. The best strategy is to be as informed about upcoming trends as possible so that when summer hits, you'll be armed with knowledge and a great selection of bikinis and one-pieces.
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