About Lucky Brand

Lucky Brand's inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of the Southern California roots. They find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. They reference music, art and photography -- old and new -- to create truly unique pieces that you’ll wear over and over again. Staying true to the rich heritage -- and authentic, all-American spirit -- of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Since then, Lucky Brand has evolved from a denim company to a national sportswear brand with modern boho sensibility. Lucky Brand designs are created for the contemporary-thinking woman, coupled with a forgiving fit that appeals to a natural audience.

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